The week of brand promotion was organized by China City Daily, Yichang People's Government of Hubei Province, and undertaken by Yichang Municipal Party Committee Publicity Department and Yichang City Brand Building and Communication Leading Group Office. The theme of the week was "Yichang City Brand Empowers Yichang". The aim was to further strengthen the appeal of Yichang City Brand, continuously improve the quality and strengthen the brand.
Yichang City held a press conference on the action of city construction in five years, and announced the action of city construction in Yichang City in five years, aiming to improve the city function quality, promote the upgrading of city capacity, and build a regional central city and the core city of "Yi Jing Jin" urban agglomeration.
The 2022 China Urban Brand Forum and the First Yichang City Brand Promotion Week were held successfully in Yichang, Hubei Province.
Let the world see Yichang brand, let the world hear Yichang voice. Yichang City on the GDP Top 100 city Shaoyin total broadcast analysis shows that up to now, Yichang City Topic total broadcast 6.3 billion times, ranking the forefront of Hubei Province.
The city brand is the characteristic name card of the city, containing the unique charm of the city. How to do a good job in brand promotion, so that the charm of Yichang spread Quartet? Yichang city has been thinking and practicing.